ABOUT 7 JOKERS GIN
Once the tipple of the British Empire, gin has revolutionized. It’s become an American cult figure, an enigmatic spirit, the ‘wild card’ of the liquor cabinet.
7 Jokers is for rebel bars, backstage riders, music festivals, and casino culture. It’s for those who ride across deserts on motorbikes, who raise the stakes at gaming tables.
Named after the infamous Euchre playing card character, the Joker is the highest rank of all. It trumps every card in the entire pack. It’s the trickster, the magician, the exalted one.
When we founded 7 Jokers, we aimed to deliver a small-batch craft gin that American’s would be proud of — a crystal spirit brimming with flavor, smooth enough for any hour.
Scouring the world for unique botanicals, we finally found our lucky seven: Juniper Berries, Citrus Peel, Coriander Seeds, Orris Root, Cardamom, Licorice Root, and Angelica.
Over several years we refined our alchemy until 7 Jokers was perfected. Every bottle contains our maverick’s magic, artfully distilled for a first-class experience.
“PLAY YOUR CARDS RIGHT”
“BORN TO BE WILD”
ALCHEMY
7 botanicals makes 7 Jokers the ‘wild card’ of gins. Every batch is small-scale handcrafted by talented distillers, right here in the USA.
Citrus, spice and other curiosities unite in a stylish and streamlined bottle. Shake a cocktail, sip neat with ice, or add a splash of tonic water.
1. Juniper Berries
2. Citrus Peel
3. Coriander Seeds
4. Orris Root
5. Cardamom
6. Licorice Root
7. Angelica Root
“THE BEST OF THE DECK”
THE ARTIST
Celebrating tattoo art and rebel culture, 7 Jokers searched the globe for a killer creative who’d champion our vision and bring it to life. Enter the epic talent of Arlo DiCristina: American tattoo artist of another caliber.
Founder of Elysium Studios in Grand Junction, Colorado, DiCristina is a master of surrealist ink. We commissioned him to bring our Joker to life with his awe-inspiring skills, before emblazoning it on our bottle in sleek metallics.
“joker in the pack”
THE JOKER SYMBOLISM
The Joker: powerful playing card, pop culture icon, comic book supervillain. The history of this enigmatic figure stretches back to the fool or court jester who entertained royalty during medieval eras.
Today, the Joker haunts the hallowed halls of America — elevating men to millionaires in Vegas, deciding fates during fortune readings, and giving Batman a run for his money in the dark boulevards of Gotham City. Ambiguous, chameleonic and irresistibly cunning, the Joker remains a lasting obsession.
The Joker first appeared in playing card decks as far back as 1860. Attaining icon status in Euchre and Poker, the Joker dramatically affects the odds of a game.
Because our gin is imbued with similar characteristics, 7 Jokers seemed like the perfect moniker. Mysterious, risk-taking, charismatic. The ride-or-die rebel of American liquor.
“JOIN THE USA GIN REVOLUTION”
AMERICAN MADE
Forget the Dutch Genever, English Old Tom, and London Dry gins of history. America is home to a hotbed of exciting mico-distilleries which have sparked gin’s reawakening.
So, what makes 7 Jokers different from international competitors? Easy. We’re revolutionizing the liquor trade. Think of us as gin’s younger, hipper, iconoclast brother: the choice of rebels, daredevils, and mavericks.
Staples of bars and liquor cabinets, American gin is pushing boundaries. We’re braver with our ingredients, more innovative with our distilling methods, even our bottle designs are trailblazing.
Gin-based cocktails put America on the liquor map — after all, we created the Martini. 7 Jokers is taking things one step further with 7 renegade tipples.
We invite you to be part of a movement, one that is rewriting liquor’s history books. Join a new tribe of gin
drinkers that are proudly American. Be a part of 7 Jokers.
“WE’VE GOT MORE THEN A FEW CARDS UP OUR SLEEVE”
COCKTAILS
COCKTAILS ARE OUR STRONG SUIT:
7 COCKTAILS FOR 7 DAYS
It’s said that, “A bar without gin is like an Italian kitchen without pasta.” We couldn’t agree more. In rebel America, gin is King — the chief, the magnate, the mogul.
From the martini-sipping Rat Pack of the 1950’s to today’s glamorous urban creatives, Gin drinkers hanker after the golden good life; seeking freedom in almost everything.
Whether you love Gimlets, Tuxedos or South Sides, Gin is the rockstar of spirits. It punctuates cocktails with serious smoothness, adding more than a hint of dangerous flavor.
Ready to layer or shake? Take your cue from our list below. Dazzle patrons, foes and sidekicks alike with our 7 Jokers’ cocktails.
NO LIMIT: JOKERS & JUICE
1 ½ oz JOKERS Gin, 1 ½ oz Orange Juice
FLUSH: JOKERS & TONIC
2oz JOKERS Gin, 3oz Premium Tonic
ROYAL FLUSH: JOKERS Southside Fizz
2oz JOKERS Gin, 1oz Lime Juice, ¾ oz Simple Syrup
1 Sprig Mint, 1 Fresh Mint Leaf, Club Soda
Combine Jokers gin, lime juice, simple syrup and mint sprig in a shaker with ice and shake well then strain over ice in a rocks glass, top off with club soda. Garnish with mint leaf.
RAINBOW: JOKERS WILD
2oz JOKERS Gin, 3oz Premium Energy Drink
RIGHT BOWER: JOKERS Last Word
¾ oz JOKERS Gin, ¾ oz Fresh Squeezed Lime Juice, ¾ oz Green Chartreuse, ¾ oz Maraschino Liqueur.
Combine all ingredients in shaker with ice. Strain into a chilled coupe glass. Garnish with brandied cherry. Add a drop of Creme De Casis for color.
GUTSHOT: JOKERS & SODA
2oz JOKERS Gin, 3oz Club Soda
KICKER: JOKERS CORPSE
REVIVER
1 oz JOKERS Gin, 1 oz Cointreau, 1 oz Lillet Blanc
1 oz Fresh Lemon Juice, 1 Dash Absinthe, 1 Lemon Peel for Garnish
Shake all ingredients with ice, strain into a chilled glass and garnish with lemon peel.
HOW MANY SHOTS
SINGLETON:
You are holding only ONE card in a particular suit.
DOUBLETON:
Any TWO cards of the SAME suit in a hand.
TRIPLETON:
Any THREE cards of the SAME suit in a hand.
CONTACT
Ready to stock 7 Jokers gin at your bar, restaurant, music venue, stadium, or casino? Follow suit like other rebels and get in touch to place an order.